In the world of luxury skincare, few brands hold the prestige of La Mer. La Mer believes that skincare is more than just a routine—it’s a ritual of renewal and self-care. Rooted in the philosophy of harnessing the power of nature and science, the brand emphasizes deep nourishment, long-term skin health, and a holistic approach to beauty.
Recently, with SQNA’s support, My Cala hosted an exclusive La Mer skincare experience in Berlin, bringing the brand’s philosophy of renewal and luxury to life. Guests explored La Mer’s approach through expert consultations and tailored recommendations.
Enhancing this experience, SQNA 3D Skin and Shape Analyzer played a key role in the event. With a dedicated AI-powered skin analysis zone, guests received in-depth assessments of both surface and deeper skin concerns, offering a precise understanding of their skin’s condition. This seamless integration of technology and expertise allowed for truly personalized skincare recommendations, elevating the experience of beauty through science.
At the heart of this pop-up event was the SQNA P1, an advanced 3D Skin and Shape Analyzer that redefined the skincare consultation experience. Equipped with 35 million ultra-high-definition pixels, the SQNA P1 provided precise AI-powered skin assessments, allowing guests to see the real before-and-after changes following their La Mer skincare experience. This helped build confidence in the products and significantly enhanced their recognition and satisfaction with La Mer’s skincare solutions.

Using cutting-edge 3D imaging and structured light technology, SQNA P1 analyzed key skin characteristics, including sensitivity, pigmentation, pores, wrinkles, and eyelid laxity. In just 25 seconds, it captured highly detailed facial contours and high-resolution skin images, enabling personalized, science-backed skincare recommendations. By seamlessly integrating technology with luxury skincare, the event demonstrated how innovation can elevate beauty and self-care to new levels.
The integration of AI-driven technology into skincare offers countless benefits. Beyond identifying specific skin concerns, it provides personalized product recommendations, ensuring that each individual receives the most effective care for their unique needs. By offering tangible, data-driven results, SQNA P1 empowers guests to make informed decisions about their skincare routine, deepening their trust in La Mer’s products and enhancing their overall skin health. With a shared visual language, consultations become more engaging and insightful, allowing both experts and guests to make better-informed decisions based on highly accurate data.